01
Real marketing, not decoration
Every action we design has a clear business goal and a metric to back it up.
Cuenca, Ecuador · Marketing & Business
Marketing thatactually sells.
Strategy, creativity and technology without the fluff. We measure what matters: sales, leads and real return.
One firm, three divisions
MarketingStrategy, digital & creativeSystemsTechnology without limitsHabittaReal estate marketingOur philosophy
In Cuenca, marketing is misunderstood.
It gets reduced to pretty photos, trending videos and influencers.
We do real marketing: strategy, data and measurable results. And we do it at fair prices.
Cúpula was born from a leadership team of four complementary profiles —strategy, technology, creativity and sales— who saw the same problem from different angles: the lack of truly strategic marketing in the Ecuadorian market. That is what we are here to change.
02
Fair prices, honest work
Full transparency on what you pay and what you get. No surprises, no tricks.
Service divisions
Three specialties, one vision.
Each division is an expert in its field, and all of them answer to the same thing: business results you can measure.
01 · Strategy, digital & creative
Cúpula Marketing
Strategy and execution under one plan: business assessment and strategic consulting, social media, paid ads, branding and in-house creative production that converts.
- Assessment and strategic consulting
- Integrated marketing plan
- Social media management
- Meta & Google advertising
- Photography and production
- Branding and visual identity
02 · Technology without limits
Cúpula Systems
A new frontier for technology in Cuenca. We design, build and run complete systems for any business: custom software, artificial intelligence, infrastructure and hardware. If your operation needs it, we build it.
Visit systems.cupula.com.ec- Custom business systems: POS, inventory, ERP
- Applied AI and agents
- Web, PWA and mobile platforms
- Integrations and automation
- Ecuadorian e-invoicing (SRI)
- Hardware, IoT and infrastructure
03 · Real estate marketing
Cúpula Habitta
Specialized marketing for the real estate sector and property investment advisory in Cuenca.
Visit habitta.cupula.com.ec- Real estate marketing
- Investment advisory
- Property photography
- Sales management
- Assembly chains
Our process
A 5-step methodology.
First we understand, then we execute. Never the other way around.
01
Assessment
We understand your reality. We audit your current marketing before proposing any solution.
- Full digital audit
- Competitor analysis
- Stakeholder interviews
- Market benchmarking
02
Strategy
We design the plan. A roadmap built for your business goals, not a generic template.
- KPI definition
- Brand architecture
- Content plan
- Quarterly roadmap
03
Production
We execute with quality. Our team produces the content, sets up the campaigns and activates every channel.
- Photo and video production
- Campaign setup
- Web and systems development
- Asset creation
04
Activation
We launch and measure. We put everything in motion and track it in real time from day one.
- Coordinated launch
- Daily monitoring
- Early optimization
- Weekly reports
05
Optimization
We never stop improving. Clear reports and continuous adjustments to maximize your return on investment.
- Monthly data analysis
- Continuous A/B testing
- Budget reallocation
- Scaling what wins
Why Cúpula
Not your typical Cuenca agency.
We bring strategy, in-house technology, architecture and real estate, and professional audiovisual production under one roof, with no outsourcing.
- 01Assessment before selling
- 02In-house production, no third parties
- 03Business reports, not vanity metrics
- 04Fair, transparent pricing
- Specialized directors
- 4
- Service divisions
- 3
- Reporting transparency
- 100%
- Clients and growing
- +10
Leadership team
The people behind Cúpula.
Four complementary profiles, one way of working: with data, with judgment and without the fluff.
An independent entrepreneur from an early age, Fabricio built his experience at the intersection of marketing, institutional communications and business management. His time in the corporate world led to a turning point: he would rather build something with purpose than stay behind a desk. He leads Cúpula’s overall strategy and client management.
- Strategy
- Digital marketing
- Institutional communications
- Business management
José Andrés Romero
Commercial Director · Habitta
Architect with experience in real estate sales, the automotive sector and his own ventures: he owns two ice-cream shop locations in Cuenca. He knows the local market like few others and knows how to close deals.
- Sales
- Real estate
- Architecture
- Entrepreneurship
Diego Narváez
Production Director · Creative
Specialist in marketing, branding and audiovisual production. He has worked on strategy and content for brands, companies and institutions, combining creative direction, photography and video to build solid identities, strengthen positioning and create an authentic connection with audiences.
- Photography
- Video
- Social media
- Creative production
Software engineer leading Cúpula Systems. He designs and builds the platforms, automations and AI agents used by clients and by the team itself, from management systems and portals like Arcana to data pipelines that turn marketing into verifiable metrics.
- Software development
- AI & automation
- Infrastructure
- Digital product
Contact
Book your free assessment
Tell us where your business is and where you want to take it. We reply within the same business day.
- Emailventas@cupula.com.ec
- Phone+593 96 903 6789
- OfficeAv. Loja y Juan Bautista Vásquez 2-339, 010202 Cuenca, Ecuador
- HoursMonday to Friday · 9:00 to 18:00 (GMT-5)